Super Shoppers
Super Shoppers
Category
360 Campaign
Copywriter
Anisha Yagnik
Challenge
Instacart has already taken the planning out of complex occasions with their event-specific carts, this time taking on a superhero persona with their curated Carts through a partnership with DC. With a mission to rescue customers from the chaos of forgotten essentials, Instacart ensures that each Cart is meticulously tailored to save the day.
Concept
People always forget something when they leave the grocery store. Instacart is the hero who remembers.
Stunts
Instacart’s carrot symbol appears in the sky, sparking speculation and hope among communities about its uncertain meaning and the possible call for a hero.
Instacart’s Shoppers are superheroes for a day, with Batman, The Flash, and Superman delivering groceries to customers.
The carrot in the sky was a call for help, and now Instacart will answer.
branding
On the same day that the Shoppers become Super, the logo will take on a superhero flair.
OOH
Social
What would a Superhero order from Instacart?
Instacart shares their Super Shoppers’ personal carts to the world through Instagram.