Gatorade Skin
Gatorade Skin
Category
Brand Extension
Launch Campaign
Partners
Deandre, Jamie, Hunter
Challenge
Concept and design a product or service following the values of Human-Centered Design for a brand in a different industry than they currently live in. There is a lack of solutions in the cosmetic industry that improve athletes’ performance by providing science-backed skincare solutions for all stages of their game, from prep to recovery.
Concept
Gatorade Skin is an extension product line that will provide athletes with personalized topical products engineered to increase their skin's performance, which will be incorporated into Gatorade’s Gx app. Athlete’s main focus is maintaining their bodies internally, leaving their outsides forgotten. This 3in1 recognizable bottle was created to hydrate and protect the outside of their body.
Gx App
How the skincare line can live within the Gatorade app.
launch Campaign
The skincare line will be lauched through out of home billboards and experiential activations through a partnership with Equinox gyms across the country, where ahtletes can try out the product while getting a sweat in.
